There are so many great alternatives for customized boxes
Going custom allows you to obtain exactly what you want.
In addition to having the ideal size box, you can pick the hues, emblem sizes, and other elements you want to put on the box.
Customized boxes are designed to perfectly fit your items while also increasing brand recognition.
However, these customized boxes can be a significant expenditure, so you should do your research first.
Let us explore certain things you should know before you place your bespoke box purchase.
There are so many great alternatives for customized boxes.
Let us look at a few things you should know before you place your custom printed boxes purchase.
Get The Right Size For Customized Boxes
Custom boxes require both creativity and practicality.
Ultimately, your boxes must fit your products.
Have you ever tried to fit a large item into a too-small box? Okay, be successful with that.
When acquiring custom boxes, you should consider your items and box sizes. Are they the same size? Do you sell items in different sizes? Are your things fragile?
- Examine your products thoroughly
If you exclusively sell watches, you will likely only need one size box. What if you sell handcrafted ceramics and need to ship items from mugs to enormous serving platters? You will certainly require a variety of box sizes.
Shipping rates are calculated based on the amount of weight and size of your box. Sometimes large savings can be as simple as reducing the size of your boxes by a quarter of an inch.
Another important point to remember is that buyers frequently buy multiple products at one time, so you ought to have a strategy for bundling things. When ordering custom printed boxes or customized packaging, design a larger box to accommodate multiples.
You should also verify that your broken items fit snugly. You do not want your things banging around in an empty space. Any additional room in your box must be filled with void fill, such as bubble wrap, crinkle cut paper, or air cushions, all of which might increase the cost of your custom box.
To obtain a sense of what size boxes to get, try your goods in different-sized boxes you have lying around.
You can even break up a box, assemble it to fit your stuff, and then evaluate its measurements.
Choose The Right Style
Okay, you are aware of the box size. Now you must pick which type of box will best suit your needs.
Your customized boxes should match your brand’s identity, goods, and budget.
There is box creativity throughout. Printable images of styles you like, or take pictures of products that strike your eye. This will provide you an idea of what type of design resonates to you.
The mailer style box, also known as the roll-end locking front with dust flaps, is the most popular subscription box style, therefore you should start by investigating these.
There are numerous ways to customize these boxes to reflect your personal style.
Remember to keep your clients in mind while choosing a box style. For example, if sustainability is important to your ideal client, think about spending a little extra to purchase boxes produced from post-consumer trash. If you are selling premium things, make sure your boxes have a high-end appearance.
A Custom Printed Box May Not Even Be A “Box” At All.
It is critical that you think about the shipping and completion aspects of your packing. If you are sending small, perishable things like t-shirts, you should think about using mailers.
You may still have your logo and other advertising printed on mailers, but they are much less expensive than cardboard boxes.
Know your budget
Sure, it would be ideal if the limitless possibilities was the ceiling and you could indulge in all of your packing fantasies.
However, when running a business, you must keep your expenses under control. Alternatively, your bottom line is ruined. So come up with a packaging cost that makes sense for you. You may always reassess this figure later, and as your business expands, you can adjust it accordingly.
There is no one-size-fits-all packing budget. Some people recommend spending 1-3% of the good’s price on packaging as a general guideline, however this will vary depending on your needs.
One option to save money is to purchase customized boxes in quantity.
Typically, cost per unit decreases as the quantity ordered increases. Even if your budget is limited, forecast how many boxes you will need in the future and order appropriately. If possible, try to stretch yourself. You are going to value the savings later.
Even if custom printed boxes are not within your budget, do not lose up on your branding goals. With some innovation, you can create a low-cost box design.
Consider The Outside Of Your Box As Your Storefront
This is where you’ll want to showcase your distinct brand identity and attract customers. If you cannot afford to have personalized printing applied to your boxes, there are alternative options that can achieve the required result. Logo stickers, stamps, and customized tape can help your package design stand out.
Do not forget regarding the inside of the box. Use it to further entice your customers and make them feel unique. Colored paper towels, colored ribbons, and customized notes are inexpensive touches that can significantly increase the style factor.
Understand What Packaging Can Do for You
Yes, custom boxes and packaging will cost you a bit extra up front, but do not let this deter you. I would even argue that custom boxes can save you money. The rewards can be amazing. Just look at some of these statistics about custom packaging:
Approximately 40% of consumers stated they would share photos of personalized packaging on social media if it was attractive or gift-like.
Approximately 52% of online shoppers would make another buy if their things arrived in superior packaging.
Approximately 90% of buyers reuse the packaging boxes and bags after purchase. Discuss the gift that keeps on giving.
So do not treat your packaging as a last-minute idea. You do not want to miss out on the beneficial marketing boost that personalized boxes can provide for your company.
Conclusion
When you watch YouTube unpacking videos or look at package inspiration on Pinterest as well, you might imagine that everyone is wrapping their goods in pricey, beautiful custom packaging, but this is not the reality.
Take a look at the most recent customized boxes that arrived at your door.
Many of them will most likely be dull brown cardboard. Most businesses are still taking this approach, so you have plenty of options to make your package stand out and get identified – even with minimal customisation.
